Tourist Satisfaction Enhancement Using Mobile QR Code Payment: An Empirical Investigation

Liguo Lou, Zilu Tian and Joon Koh
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Liguo Lou: College of Business Administration, Chonnam National University, 77 Yongbong-Ro, Buk-Gu, Kwang-Ju 61186, Korea
Zilu Tian: Henan University of Animal Husbandry and Economy, No. 2, Yingcai Street, Huiji District, Zhengzhou 450044, China
Joon Koh: College of Business Administration, Chonnam National University, 77 Yongbong-Ro, Buk-Gu, Kwang-Ju 61186, Korea

Sustainability, 2017, vol. 9, issue 7, 1-14

Abstract: Innovative technologies have greatly changed people’s lives, including their travel experiences. This study investigates the antecedents and outcomes of the quick response (QR) code payment technology used in tourism to provide empirical evidence that mobile technologies can be used to enhance tourist satisfaction. An empirical analysis using 247 field survey responses reveals that relative advantage, compatibility, and observability innovation attributes significantly affect tourists’ attitudes positively toward QR code payment services, which results in their use of the technology while traveling. However, image—the subjective norm in innovation diffusion—has no effect on such use. Furthermore, the study confirms that the use of the QR code payment technology in tourism influences an individual’s transaction satisfaction and travel satisfaction, suggesting that this technology can be used to advance the tourism industry. Theoretical and practical implications of the findings and future research directions are also discussed.

Keywords: QR code payment; diffusion of innovation; attitude; usage; tourist satisfaction (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2017
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (7)

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