Investigating Citizen Behavior Intention on Mandatory and Voluntary Pro-Environmental Programs through a Pro-Environmental Planned Behavior Model

Shu-Chiang Lin, Reny Nadlifatin, Anis Rahmawati Amna, Satria Fadil Persada and Mohammad Razif
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Shu-Chiang Lin: Department of Industrial Management, National Taiwan University of Science and Technology, Taipei 106, Taiwan
Reny Nadlifatin: Department of Industrial Management, National Taiwan University of Science and Technology, Taipei 106, Taiwan
Anis Rahmawati Amna: Department of Informatics Engineering, University of 17 August 1945, Surabaya 60118, Indonesia
Satria Fadil Persada: Department of Business Management, Institut Teknologi Sepuluh Nopember (ITS), Surabaya 60111, Indonesia
Mohammad Razif: Department of Environmental Engineering, Institut Teknologi Sepuluh Nopember (ITS), Surabaya 60111, Indonesia

Sustainability, 2017, vol. 9, issue 7, 1-15

Abstract: The present study was aimed at measuring citizens’ behavior intention (BI) regarding mandatory and voluntary pro-environmental programs. Two pro-environmental activities, which consist of an environmental impact assessment (EIA) as a mandatory program and ecolabel products as a voluntary program, were predicted by a pro-environmental planned behavior (PEPB) model. A total of 240 questionnaire data on the EIA subject and 213 questionnaire data on the ecolabel subject were analyzed using structural equation modeling. The analysis results show that the PEPB model is able to describe 60% of BI regarding the EIA subject and 77% of citizen BI regarding the ecolabel product subject. Attitude (AT) was revealed to be the lowest direct influence factor of citizen BI regarding the EIA participation result. For the ecolabel products, AT was explored as the strongest factor. Practical suggestions described in this research can be used as a consideration for company management as well as for policy makers to formulate their efforts to improve citizen BI in order to support voluntary and mandatory pro-environmental programs.

Keywords: citizens; behavior intention; pro-environmental programs; PEPB (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2017
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (9)

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