Building Corporate Reputation through Sustainable Entrepreneurship: The Mediating Effect of Ethical Behavior

Del Mar Ramos-González Mª, Mercedes Rubio-Andrés and Miguel Ángel Sastre-Castillo
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Del Mar Ramos-González Mª: Faculty of Economics and Business Administration, San Pablo CEU University, 28003 Madrid, Spain
Mercedes Rubio-Andrés: Faculty of Economics and Business Administration, San Pablo CEU University, 28003 Madrid, Spain
Miguel Ángel Sastre-Castillo: Faculty of Commerce and Tourism, Complutense University of Madrid, 28003 Madrid, Spain

Sustainability, 2017, vol. 9, issue 9, 1-19

Abstract: This article investigates how a management approach based on sustainable entrepreneurship can positively affect corporate reputation. The analysis showed that this effect is enhanced by the mediating effect of good governance based on ethical behavior. The empirical study was conducted using data for 104 large Spanish firms defined as sustainable by the Corporate Reputation Business Monitor (MERCO) ranking.

Keywords: corporate reputation; sustainable entrepreneurship; ethical behavior; good governance; PLS-SEM (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2017
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (11)

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Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:9:y:2017:i:9:p:1663-:d:112439

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