Sustainable Entrepreneurial Orientation: A Business Strategic Approach for Sustainable Development

Ana Criado-Gomis, Amparo Cervera-Taulet and Maria-Angeles Iniesta-Bonillo
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Ana Criado-Gomis: Department of Business Management, University of Castilla-La Mancha, 16071 Cuenca, Spain
Amparo Cervera-Taulet: Department of Marketing, University of Valencia, 46022 Valencia, Spain
Maria-Angeles Iniesta-Bonillo: Department of Economics and Business, University of Almería, 04120 Almería, Spain

Sustainability, 2017, vol. 9, issue 9, 1-20

Abstract: This paper proposes sustainable entrepreneurial orientation (SEO) as a multidimensional construct that offers researchers the possibility of empirically testing their theoretical proposals in the sustainable entrepreneurship field. The authors propose an integration of different theories. In accordance with the dynamic capabilities view, SEO is approached under an organizational paradigm of strategic orientations delimited by competitive culture and multiple orientation perspectives. Furthermore, SEO’s nature is conceived at a firm-based entrepreneurship level and is based on an integrated triple bottom line sustainability. This approach is conceptualized using a categorization scheme and defined in accordance with the organizational predisposition perspective. Several research lines are proposed, all based on relational models with SEO as the key concept.

Keywords: sustainable entrepreneurship; strategic orientation; sustainable development; dynamic capabilities; multiple orientation; organizational predisposition (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2017
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (21)

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