Gain and loss framing to encourage effort provision: An experiment

P. Buckley, B. Roussillon and S. Teyssier

Working Papers from Grenoble Applied Economics Laboratory (GAEL)

Abstract: In this paper we compare the impact of a gain framing with a loss framing on a simple and repetitive task. Based on the expectation of higher reference points in the loss framing than in the gain framing, we expected to generate higher effort in the former. Instead, we find no evidence of loss framing effect on participants’ efforts over the experiment. Our results suggest that time pressure on a task kills the loss framing effect. However, experimental sessions without time pressure confirm that the potential effect of loss framing as a nudge is minimal in our context. Nowadays where nudges seem to be the king way for changing behavior we find that monetary incentives are still very powerful to incentive behaviour especially with students.

Keywords: FRAMING EFFECTS; LOSS AVERSION; PROSPECT THEORY; REFERENCE DEPENDENCE; RISK AVERSION (search for similar items in EconPapers)
JEL-codes: C91 D91 (search for similar items in EconPapers)
Date: 2021
New Economics Papers: this item is included in nep-cbe, nep-exp, nep-hrm, nep-ore and nep-upt
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Persistent link: https://EconPapers.repec.org/RePEc:gbl:wpaper:2021-02

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