Strategic alliances in the company’s value creation

Joanna Kuczewska () and Izabela Szumal ()
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Izabela Szumal: Nelton Design Group

No 1505, Working Papers of Economics of European Integration Division from The Univeristy of Gdansk, Faculty of Economics, Economics of European Integration Division

Abstract: Modern, global, knowledge-based economy creates very difficult business environment conditions. They are characterized by high volatility and instability. Strategic cooperation agreements have become key factors-contributor to the building of a lasting, permanent and difficult to copy competitive position. Actions without collaboration in many situations are impossible, and strategic alliances have become not only an attractive option among the various forms of value creation, but a necessity. The aim of the article is assessing the role of strategic alliances in the creation of companies’ value. The key issue is to determine the meaning and place of decisions concerning cooperation in the process of value creation. In addition, the analysis covered selected case studies of global corporations.

Keywords: strategic alliances; company value; types and forms of strategic alliances (search for similar items in EconPapers)
JEL-codes: L14 L21 L24 (search for similar items in EconPapers)
Pages: 22 pages
Date: 2015-07
New Economics Papers: this item is included in nep-cse and nep-ind
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http://gnu.univ.gda.pl/~keie/aio36.pdf First version, 2015

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