Motivational Factors that influence the Acceptance of Microblogging Social Networks: The µBAM Model

Francisco Rejón-Guardia (), Juán Sánchez-Fernández () and Francisco Muñoz-Leiva ()
Additional contact information
Francisco Rejón-Guardia: Department of Marketing and Market Research. University of Granada
Juán Sánchez-Fernández: Department of Marketing and Market Research. University of Granada

No 06/11, FEG Working Paper Series from Faculty of Economics and Business (University of Granada)

Abstract: The microblogging social networks (µBSNs) can serve to motivate students by narrowing the physical and psychological distances separating teachers and students, thus increasing their confidence and engagement in the learning process. To examine this issue in greater depth, an experiment was carried out using a µBSN before, during and after face-to-face class sessions. The findings demonstrated that the extended TAM model (with subjective norms and social images constructs) is suitable for explaining the acceptance of web-based teaching tools as well as the validity of microblogging networks in combination with traditional classes.

Keywords: e-learning; TAM; µBAM; micro(nano)blogging; social networks (search for similar items in EconPapers)
JEL-codes: C31 C91 I21 L86 M31 Z13 (search for similar items in EconPapers)
Pages: 15 pages
Date: 2011-10-13
New Economics Papers: this item is included in nep-ict and nep-soc
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.ugr.es/~teoriahe/RePEc/gra/fegper/FEGWP611.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gra:fegper:06/11

Access Statistics for this paper

More papers in FEG Working Paper Series from Faculty of Economics and Business (University of Granada) Campus Universitario de Cartuja. Contact information at EDIRC.
Bibliographic data for series maintained by Juliette Milgram Baleix. ().