Mercosur in carmakers’ internationalisation trajectories (In French)

Yannick LUNG (E3i-IFREDE-GRES & GERPISA)
Authors registered in the RePEc Author Service: Yannick Lung

Cahiers du GRES (2002-2009) from Groupement de Recherches Economiques et Sociales

Abstract: The paper analyses how carmakers integrate the Southern America Cone into their worldwide strategies: As a local emerging market? As a source for production and exports towards industrialised countries? As a source for design and export to other emerging markets? The discussion about Mercosur’s place in the carmakers’ internationalisation strategies is developed with specific attention to organisation of their local activities in terms of : product policy (specific product or adapted product) design policy (local adaptation of a global product or local design of a specific product) productive organisation (modular production or the role of suppliers) regional integration (spatial division of labour between countries).

Keywords: Automotive; industry; –; Regional; integration; –; Mercosur; –; Multinational; Firms; –; Internationalisation; –; Brazil; –; South; America (search for similar items in EconPapers)
JEL-codes: F14 F23 L62 (search for similar items in EconPapers)
Date: 2006
New Economics Papers: this item is included in nep-ino
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