From the Logan to the Kwid. \r\nAmbidexterity, reverse and fractal innovation, design-to-cost: recipes from Renault\'s Entry strategy

Yannick Lung, Bernard Jullien and Christophe Midler

Cahiers du GREThA (2007-2019) from Groupe de Recherche en Economie Théorique et Appliquée (GREThA)

Abstract: A detailed comparative analysis of two \"low cost\" car projects at Renault (Logan and Kwid) illustrates how the Entry strategy has fundamentally transformed the French carmaker. An increasingly explicit reverse innovation approach has emerged, along with systematic adoption of design-to-cost methods, which are at the heart of fractal innovation. The first part of the paper analyses the conditions under which this strategy has been progressively adopted and the second part explains its implementation throughout the management of these two projects.

Keywords: AUTOMOBILE INDUSTRY; INDIA; LOW COST; RENAULT; REVERSE INNOVATION (search for similar items in EconPapers)
JEL-codes: D22 F23 L62 N60 O14 O32 (search for similar items in EconPapers)
Date: 2016
New Economics Papers: this item is included in nep-ino, nep-ppm and nep-sbm
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Persistent link: https://EconPapers.repec.org/RePEc:grt:wpegrt:2016-19

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