Business Continuity of MSMEs in Small Island Facing the Covid-19 Pandemic

Ayu Krishna Yuliawati ()
Additional contact information
Ayu Krishna Yuliawati: Faculty of Economics and Business Education, Universitas Pendidikan Indoneisa Author-2-Name: Rofi Rofaida Author-2-Workplace-Name: Faculty of Economics and Business Education, Universitas Pendidikan Indoneisa Author-3-Name: Budhi Pamungkas Gautama Author-3-Workplace-Name: Faculty of Economics and Business Education, Universitas Pendidikan Indoneisa Author-4-Name: Author-4-Workplace-Name: Author-5-Name: Asti Nur Aryanti Author-5-Workplace-Name: Sekolah Tinggi Ilmu Ekonomi Indonesia Membangun (INABA), jl. Soekarno-Hatta no.448, 40266, Bandung, Indonesia Author-6-Name: Author-6-Workplace-Name: Author-7-Name: Author-7-Workplace-Name: Author-8-Name: Author-8-Workplace-Name:

GATR Journals from Global Academy of Training and Research (GATR) Enterprise

Abstract: Objective - Geopark in Indonesia, especially in Belitong Island, has small and medium enterprises (MSMEs) engaged in various creative industries. The potential for the development of the creative industry for geoproducts is still open to enter the international market. Due to the Covid-19 pandemic, its development still faces several obstacles, where most of the geoproducts are made by MSMEs with limited market access, technology and financial access which results in low quality of products produced, and the level of competition for the domestic market is getting higher, while entering the international market is difficult. This study aims to analyze the impact of Covid-19 on MSME geoproducts in Geopark tourist destinations, and analyze Business Continuity Management at these MSMEs. Methodology/Technique - The research method used is quantitative and qualitative method, in which descriptive analysis are carried out through online survey and online FGD. Findings - The results of this study show how MSMEs' in small island of Belitung were severely affected by the Covid-19 pandemic. There was a drastic decrease product sales volume, some MSMEs were forced to permanently close their businesses and 47% of MSMEs decided to temporarily close their businesses until conditions improved. The business income was severely impacted due to the absence of tourists (customer) to the island and the difficulty in obtaining raw materials as production input. MSMEs run business continuity by implementing a pivoting strategy and transformation to digital platform. The roles of the government, private sector, financial institution, academic and geopark managers are needed to help MSMEs survive in times of crisis. Type of Paper - Empirical

Keywords: Business Continuity; Geoproduct; Geopark; Covid-19 Pandemic; Belitong. (search for similar items in EconPapers)
JEL-codes: M1 M10 (search for similar items in EconPapers)
Pages: 9
Date: 2021-03-31
New Economics Papers: this item is included in nep-sea
References: View references in EconPapers View complete reference list from CitEc
Citations:

Published in Global Journal of Business and Social Science Review, Volume 9, Issue 1.

Downloads: (external link)
http://gatrenterprise.com/GATRJournals/GJBSSR/pdf_ ... shna%20Yuliawati.pdf (application/pdf)
http://gatrenterprise.com/GATRJournals/online_submission.html

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gtr:gatrjs:gjbssr588

DOI: 10.35609/gjbssr.2021.9.1(10)

Access Statistics for this paper

More papers in GATR Journals from Global Academy of Training and Research (GATR) Enterprise
Bibliographic data for series maintained by Prof. Dr. Abd Rahim Mohamad ().