Promoting an E-Learning Culture: Exploratory Study of Different Organizational Approaches

Maryeme EL Hammouchi ()
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Maryeme EL Hammouchi: "Faculty of Legal, Economic and Social Sciences Agdal. Mohammed V University of Rabat, Morocco " Author-2-Name: Jalila AIT SOUDANE Author-2-Workplace-Name: Faculty of Legal, Economic and Social Sciences Agdal. Mohammed V University of Rabat, Morocco Author-3-Name: Author-3-Workplace-Name: Author-4-Name: Author-4-Workplace-Name: Author-5-Name: Author-5-Workplace-Name: Author-6-Name: Author-6-Workplace-Name: Author-7-Name: Author-7-Workplace-Name: Author-8-Name: Author-8-Workplace-Name:

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Abstract: "Objective - In the digital age, e-learning is increasingly being introduced into human resources training practices in Moroccan organization. This study aims to understand the practices that can help promote an e-learning culture in Moroccan organizations. Methodology/Technique - We collected data through 12 semi-structured interviews with human resources and training managers in Moroccan organizations that have introduced e-learning as a training practice. We used NVivo software to analyze the empirical data. Findings and Novelty - Our exploratory approach enabled us to identify practices related to a proactive organizational approach and others associated with a reactive approach. Similarly, a culture of openness to change is a support measure for an e-learning culture. The practices identified offer levers for action that can be exploited by human resources and training managers to increase the chances of success in implementing this project. Type of Paper - Empirical"

Keywords: E-learning; Exploration; Organizational approaches; Promoting E-learning culture; Qualitative study (search for similar items in EconPapers)
JEL-codes: M14 M53 O30 (search for similar items in EconPapers)
Pages: 12
Date: 2024-03-31
New Economics Papers: this item is included in nep-ara
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Published in Global Journal of Business and Social Science Review, Volume 12, Issue 1.

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Persistent link: https://EconPapers.repec.org/RePEc:gtr:gatrjs:gjbssr646

DOI: 10.35609/gjbssr.2024.12.1(5)

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