Innovation Capability and Customer Relationship Management in Building Competent Young Entrepreneurs

Intan Widuri Sakti (intan.sakti@widyatama.ac.id)
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Intan Widuri Sakti: Universitas Widyatama, Indonesia Author-2-Name: Gallang Perdana Dalimunthe Author-2-Workplace-Name: Universitas Pendidikan Indonesia

GATR Journals from Global Academy of Training and Research (GATR) Enterprise

Abstract: "Objective � The study aims to learn effect of Innovation Capability and Customer Relationship Management on young entrepreneur�s competency. Methodology/Technique � Questionnaire used for the data collection in this study. The sampling method is probability sampling with simple random sampling technique. The population is all the Marketing students� year 2012, and the calculated sampling is 100 respondents Findings � From the analysis and explanation using SEM, it is found that Innovation Capability and CRM have a big influence towards young entrepreneurs. Those variables also stimulate them to sharpen their business intuition. Novelty � The study proves importance of Innovation Capability and CRM on development of entrepreneurs."

Keywords: Innovation Capability; CRM; Young Entrepreneurs; Structural Equation Modelling; SEM. (search for similar items in EconPapers)
JEL-codes: L26 O32 (search for similar items in EconPapers)
Pages: 4
Date: 2017-03-20
New Economics Papers: this item is included in nep-cse, nep-ino, nep-mkt and nep-sea
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Published in Journal of Business and Economics Review, Volume 2, Issue 1

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