Analyzing the Relationship between Online Purchasing Behavior and Levels of Educational Attainment in the Slovak Republic

Richard Fedorko ()
Additional contact information
Richard Fedorko: University of Prešov in Prešov, Faculty of Management and Business, Konstantinova 16, 080 01, Prešov, Slovakia Author-2-Name: Mikuláš Kizák Author-2-Workplace-Name: University of Prešov in Prešov, Faculty of Management and Business, Konstantinova 16, 080 01, Prešov, Slovakia Author-3-Name: Dárius Župina Author-3-Workplace-Name: University of Prešov in Prešov, Faculty of Management and Business, Konstantinova 16, 080 01, Prešov, Slovakia Author-4-Name: Author-4-Workplace-Name: Author-5-Name: Author-5-Workplace-Name: Author-6-Name: Author-6-Workplace-Name: Author-7-Name: Author-7-Workplace-Name: Author-8-Name: Author-8-Workplace-Name:

GATR Journals from Global Academy of Training and Research (GATR) Enterprise

Abstract: " Objective - The global surge in internet purchases drives economic growth and contributes significantly to developed countries' improved living standards. Methodology/Technique - This unprecedented e-commerce boom, facilitated by the convenience of round-the-clock online shopping, has reshaped consumer behavior. Within this landscape, educational level emerges as a prominent demographic determinant influencing online purchasing patterns. The Slovak Republic has experienced an upward trajectory in internet purchases across various educational segments, highlighting a growing preference for online shopping experiences. Findings - However, it is important to note that a discernible gap in online shopping behavior persists between these educational strata. Moreover, Slovakia's achievement of its convergence goal, aligning with the European Union's admission average, underscores its commitment to growth and development. This accomplishment highlights the nation's progress and reflects the pivotal role of e-commerce in shaping economic trajectories. Novelty - We analyze the trend of online shopping in Slovakia compared to the EU 27 average and top-performing countries, finding that Slovakia exhibits a steeper trend, especially among highly educated individuals. In an era where online interactions and transactions have become integral to daily life, the nexus between educational attainment, online purchasing behavior, and economic advancement demands continued research and analysis. Type of Paper - Empirical"

Keywords: E-commerce; Education level; Slovak Republic; Internet purchases; Convergence (search for similar items in EconPapers)
JEL-codes: D12 L81 (search for similar items in EconPapers)
Pages: 14
Date: 2024-03-31
New Economics Papers: this item is included in nep-eur, nep-pay and nep-tra
References: View references in EconPapers View complete reference list from CitEc
Citations:

Published in Journal of Management and Marketing Review, Volume 9, Issue1

Downloads: (external link)
http://gatrenterprise.com/GATRJournals/JMMR/pdf_fi ... ichard%20Fedorko.pdf (application/pdf)
http://gatrenterprise.com/GATRJournals/online_submission.html

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gtr:gatrjs:jmmr330

DOI: 10.35609/jmmr.2024.9.1(4)

Access Statistics for this paper

More papers in GATR Journals from Global Academy of Training and Research (GATR) Enterprise
Bibliographic data for series maintained by Prof. Dr. Abd Rahim Mohamad ().