The development and commercialization of solar pv technology in the oil industry

Jonatan Pinkse and Daniel van den Buuse
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Daniel van den Buuse: University of Amsterdam Business School - UvA - University of Amsterdam [Amsterdam] = Universiteit van Amsterdam

Grenoble Ecole de Management (Post-Print) from HAL

Abstract: In diversifying energy supply, the transformation of the energy industry has been identified as a key challenge for a sustainable energy future. This suggests that incumbent firms in this industry have a vital role in the development and commercialization process of renewable energy technologies. This paper provides a comparative analysis of oil and gas firms' strategies regarding solar PV technology investments, a renewable energy technology that has seen explosive growth of late. The main aim is to examine the strategic approach of incumbent firms in the oil and gas industry towards the development and commercialization of solar PV technology. To investigate this, a multiple case study has been conducted within the European oil industry, focusing on the three largest oil and gas firms: BP, Royal Dutch/Shell, and Total. Findings show that oil and gas firms have difficulties with integrating solar PV technology in their supply chain. The analysis suggests that it is uncertain whether all oil and gas firms will abandon solar completely, as this depends to what extent they are able to generate profits. Nevertheless, there is currently a trend in the oil industry of leaving solar and positioning towards a 'recarbonization' of business activities.

Keywords: Renewable Energy; Solar Photovoltaic; Oil and Gas industry (search for similar items in EconPapers)
Date: 2012
New Economics Papers: this item is included in nep-cwa and nep-ene
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Citations: View citations in EconPapers (13)

Published in Energy Policy, 2012, 40, p. 11-20. ⟨10.1016/j.enpol.2010.09.029⟩

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Journal Article: The development and commercialization of solar PV technology in the oil industry (2012)
Working Paper: The development and commercialization of solar pv technology in the oil industry (2012)
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Persistent link: https://EconPapers.repec.org/RePEc:hal:gemptp:hal-00763647

DOI: 10.1016/j.enpol.2010.09.029

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