Orchestrating innovation with user communities in the creative industries

Guy Parmentier () and Vincent Mangematin ()
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Guy Parmentier: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes, UGA - Université Grenoble Alpes, Grenoble INP - Institut polytechnique de Grenoble - Grenoble Institute of Technology - UGA - Université Grenoble Alpes
Vincent Mangematin: MTS - Management Technologique et Strategique - EESC-GEM Grenoble Ecole de Management

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Abstract: The digital creative industries exemplify innovation processes in which user communities are highly involved in product and service development, bringing new ideas, and developing tools for new product uses and environments. We explore the role of user communities in such co-innovation processes via four case studies of interrelations between firms and their communities. The digitization and virtualization of firm/community interactions are changing how boundaries are defined and how co-innovation is managed. The transformation of innovation management is characterized by three elements: opening and redefining firm boundaries; opening of products and services to community input and reducing property rights; and reshaping organization and product identities. Innovation in collaboration with user communities requires firms to orchestrate their communities and their inter-relationships to encourage the creativity and motivation of users, and develop the community's innovatory capacity.

Keywords: Co-innovation; Community management; Innovation; Video game; Online communities; User (search for similar items in EconPapers)
Date: 2014
New Economics Papers: this item is included in nep-cdm, nep-cse, nep-ino, nep-ipr, nep-pr~, nep-knm and nep-tid
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Published in Technological Forecasting and Social Change, 2014, 83 (1), pp.40-53. ⟨10.1016/j.techfore.2013.03.007⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:gemptp:halshs-00848861

DOI: 10.1016/j.techfore.2013.03.007

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