e-voicing an opinion on a brand

Claire Roederer () and Marc Filser
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Claire Roederer: Humanis - Hommes et management en société / Humans and management in society - UNISTRA - Université de Strasbourg - EM Strasbourg - École de Management de Strasbourg = EM Strasbourg Business School

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Abstract: The development of social networks has tremendously expanding the potential for consumers to express opinions and ratings regarding brands. This research explores this phenomenon from the consumer point of view and suggests potential research themes for further investigation.

Keywords: Internet; social networks; brands (search for similar items in EconPapers)
Date: 2011-06-16
New Economics Papers: this item is included in nep-ict, nep-mkt and nep-net
Note: View the original document on HAL open archive server: https://hal.science/hal-00600695v1
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Published in KIT Workshop, Jun 2011, Strasbourg, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00600695

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