Price Fairness versus Pricing Fairness

Jean Michel Chapuis ()
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Jean Michel Chapuis: EIREST - Équipe interdisciplinaire de recherches sur le tourisme - UP1 - Université Paris 1 Panthéon-Sorbonne

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Abstract: This research note discusses the distinction between these two concepts of perceptions of fairness, based on the theory of distributive justice and procedural justice, in order to helps understand consumer behavior. With a sample of 250 tourists in French Polynesia and a structural equation model, tourists do not confuse price fairness and pricing fairness. The theoretical implications are that future research should use two distinct scales. For managers, the study suggests that the attention devoted to explaining the fairness of the pricing has more impact on consumer satisfaction than some attempts to explain the price.

Keywords: consumer perceptions; price fairness; pricing fairness; tourism study (search for similar items in EconPapers)
Date: 2012-03-04
New Economics Papers: this item is included in nep-hme, nep-ind, nep-mkt and nep-tur
Note: View the original document on HAL open archive server: https://hal.science/hal-00694108
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Citations: View citations in EconPapers (2)

Published in Revenue & Yield Management eJournal, 2012, pp.12. ⟨10.2139/ssrn.2015112⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00694108

DOI: 10.2139/ssrn.2015112

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