Integrating Corporate Social Responsibility at the Start-up Level: Constraint or Catalyst for Opportunity Identification?

Vincent Lefebvre (vincent.lefebvre@iscparis.com) and Miruna Radu Lefebvre (mradu@audencia.com)
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Vincent Lefebvre: LIRSA - Laboratoire interdisciplinaire de recherche en sciences de l'action - CNAM - Conservatoire National des Arts et Métiers [CNAM]
Miruna Radu Lefebvre: Audencia Recherche - Audencia Business School

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Abstract: This conceptual paper examines the issue of integrating CSR at the start-up level with the aim of increasing the firm's ability to identify new opportunities. Both a constraint and an occasion to strengthen the company's legitimacy and competitive advantage, CSR principles and practices are a key vehicle for opportunity identification and implementation. Historically, SMEs have contributed significantly to the improvement of existing products and services, and the creation of new ones. Grounding CSR in the strategy of enterprises at the start-up level is increasingly examined as an effective management tool with multiple benefits for opportunity identification. CSR may be promoted as a means of nurturing creativity and innovation at the start-up level and beyond, through pushing entrepreneurs to imagine new business models, to discover new raw materials, as well as to create new products and services so as to respond to both economic and social expectations.

Keywords: opportunity recognition; entrepreneurial opportunity; CSR; entrepreneurship; creativity (search for similar items in EconPapers)
Date: 2012-07-01
New Economics Papers: this item is included in nep-bec, nep-ent and nep-sbm
Note: View the original document on HAL open archive server: https://audencia.hal.science/hal-00836856v1
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Citations: View citations in EconPapers (2)

Published in International Business Research, 2012, 5 (7), pp.17-27. ⟨10.5539/ibr.v5n7p17⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00836856

DOI: 10.5539/ibr.v5n7p17

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