Business models: A challenging agenda

Charles Baden-Fuller (c.baden-fuller@city.ac.uk) and Vincent Mangematin (vmangematin@gmail.com)
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Charles Baden-Fuller: Cass Business School - Cass Business School
Vincent Mangematin: MTS - Management Technologique et Strategique - EESC-GEM Grenoble Ecole de Management

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Abstract: The current literature on business models lies mainly in the literature on strategy and competitive advantage and focuses on their role as descriptors of actual phenomenon, often by reference to taxonomic categories. In this essay we explore how business models can be seen as a set of cognitive configurations that can be manipulable in the minds of managers (and academics). By proposing a typology of business models, that emphasises the connecting of traditional value chain descriptors with how customers are identified and satisfied, and how the firm monetizes its value, we explore how business model configurations can extend current work on cognitive categorization and open up new possibilities for organisation research.

Date: 2013
New Economics Papers: this item is included in nep-cse
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Published in Strategic Organization, 2013, 11 no. 4 418-427 (4), pp.418-427. ⟨10.1177/1476127013510112⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00869707

DOI: 10.1177/1476127013510112

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