Back to Order: How to Preserve Future Brand Purchase Intentions When Things Go Wrong?

Jamel Khenfer ()
Additional contact information
Jamel Khenfer: AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence - AMU - Aix Marseille Université, CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

Post-Print from HAL

Abstract: A passenger who misses an appointment because of unexpected delays on train services. An online shopper unable to wear the outfit s/he ordered for a long-awaited date because it doesn't fit. Anecdotal observations of consumers unable to carry their goals because of uncontrollable events raise the question of their persistence to purchase the brand involved in such goal failures. This research emphasizes the moderating role of beliefs that the world is an ordered and non-random place on future brand purchase intentions in the face of goal failure.

Keywords: goal failure; product failure; service failure; brand failure; order; control (search for similar items in EconPapers)
Date: 2015-02-26
New Economics Papers: this item is included in nep-mkt
Note: View the original document on HAL open archive server: https://hal.science/hal-01121366v1
References: Add references at CitEc
Citations:

Published in Society for Consumer Psychology conference, Feb 2015, Phoenix, United States. 2015

Downloads: (external link)
https://hal.science/hal-01121366v1/document (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01121366

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().