The virtues of the vice of cooperation between rival firms: a simulation model to evaluate the performance of coopetition strategy in the grain merchant industry

Mourad Hannachi () and François Coléno ()
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Mourad Hannachi: SADAPT - Sciences pour l'Action et le Développement : Activités, Produits, Territoires - INRA - Institut National de la Recherche Agronomique - AgroParisTech
François Coléno: SADAPT - Sciences pour l'Action et le Développement : Activités, Produits, Territoires - INRA - Institut National de la Recherche Agronomique - AgroParisTech

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Abstract: Coopetition is often seen as a phenomenon present in the tertiary sector encouraging the competitors to achieve cooperation upstream the production particularly in R & D. The literature suggest that coopetition's benefits occur inknowledge-intensive sectors. The aim of this paper is to explore how coopetition enables superior industry performance in primary sector. Using a simulation model on the case of grain merchant's industry in the context of coexistence between GM (genetically modified) and non-GM production, we demonstrate that coopetition enables superior performance and competitiveness in a context of market segmentation. The use of modelling enables us to compare a cooperative strategy with a non-cooperative strategy.

Keywords: gmo; simulaiton model; performance; coopetition (search for similar items in EconPapers)
Date: 2015
New Economics Papers: this item is included in nep-cmp and nep-cse
Note: View the original document on HAL open archive server: https://hal.science/hal-01123186v1
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Citations: View citations in EconPapers (2)

Published in Journal of Management and Strategy, 2015, 6 (1), pp.62-75. ⟨10.5430/jms.v6n1p62⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01123186

DOI: 10.5430/jms.v6n1p62

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