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Legitimizing farmers' new knowledge, learning and practices through communicative action: Application of an agro-environmental policy

Jean-Pierre del Corso (), Charilaos Kephaliacos () and Gaël Plumecocq ()
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Jean-Pierre del Corso: LEREPS - Laboratoire d'Etude et de Recherche sur l'Economie, les Politiques et les Systèmes Sociaux - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - UT2J - Université Toulouse - Jean Jaurès - UT - Université de Toulouse - Institut d'Études Politiques [IEP] - Toulouse - ENSFEA - École Nationale Supérieure de Formation de l'Enseignement Agricole de Toulouse-Auzeville
Charilaos Kephaliacos: LEREPS - Laboratoire d'Etude et de Recherche sur l'Economie, les Politiques et les Systèmes Sociaux - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - UT2J - Université Toulouse - Jean Jaurès - UT - Université de Toulouse - Institut d'Études Politiques [IEP] - Toulouse - ENSFEA - École Nationale Supérieure de Formation de l'Enseignement Agricole de Toulouse-Auzeville

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Abstract: This article examines the role of communication in the process that guides economic actors to integrate the moral obligations implied by adopting sustainability principles in their action choices and to reexamine their practices. We analyze two approaches to implementing agro-environmental measures that encourage farmers to preserve water resources. Verbal interactions between farmers and agricultural advisors, who are part of these policy programs, are analyzed drawing on Jürgen Habermas's theory of communicative action. The discourse analysis used here shows that communicative action encouraged participants to reexamine the validity of the technical, experiential, and normative knowledge that legitimized their reasons for acting. This study brings to light the fact that, in the context of a business primarily oriented towards making a profit, committing to sustainable development does not only operate in technical terms; such a commitment also requires collective validation of the effectiveness of alternative farming practices.

Keywords: Agricultural innovations; Learning processes; Communicative action theory; Agricultural advice; Agro-environmental policy (search for similar items in EconPapers)
Date: 2015
New Economics Papers: this item is included in nep-agr, nep-cse, nep-env and nep-ino
Note: View the original document on HAL open archive server: https://hal.science/hal-01286845v1
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Citations: View citations in EconPapers (10)

Published in Ecological Economics, 2015, 117, pp.86-96. ⟨10.1016/j.ecolecon.2015.05.017⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01286845

DOI: 10.1016/j.ecolecon.2015.05.017

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