How can imitation counterbalance innovation? An ABM Bass model for competing products

Philippe Collard () and Wilfried Segretier ()
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Philippe Collard: Laboratoire d'Informatique, Signaux, et Systèmes de Sophia-Antipolis (I3S) / Groupe SCOBI - Laboratoire I3S - MDSC - Modèles Discrets pour les Systèmes Complexes - I3S - Laboratoire d'Informatique, Signaux, et Systèmes de Sophia Antipolis - UNS - Université Nice Sophia Antipolis (1965 - 2019) - CNRS - Centre National de la Recherche Scientifique - UniCA - Université Côte d'Azur
Wilfried Segretier: IDC - LAMIA - Laboratoire de Mathématiques Informatique et Applications - UAG - Université des Antilles et de la Guyane

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Abstract: The general context of this paper is the Bass model which presented a theory of the adoption of new products. We propose an agent based modelling to allow to model the respective grow of competing products. We assume that there is competition for the same market among two trademarks: each one has its own rate of spontaneous innovation and its own rate of imitation. This paper deals with the relative weight of these competing behaviors on the global dynamics; in particular, we ask the question of the equivalence between mass media influence and word-of-mouth effect.

Keywords: Bass model; Marketing; Competing products; Agent based modelling (search for similar items in EconPapers)
Date: 2014-05-28
New Economics Papers: this item is included in nep-com, nep-hme and nep-ino
Note: View the original document on HAL open archive server: https://hal.science/hal-01288467
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Published in IEEE RCIS 2014 Eighth International Conference on Research Challenges in Information Science, May 2014, Marrakech, Morocco

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