How to add value to a PDO (protected designation of origin) food product by using tourism, a case study in the cheese sector 2015

Valoriser un produit agroalimentaire AOP par le tourisme, une étude de cas dans le secteur du fromage 2015

Agnès Durrande-Moreau ()
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Agnès Durrande-Moreau: IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc

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Abstract: This article focuses on the relationships that can arise between a food product under protected designation of origin (PDO) and tourism. A case study examines the PDO cheese Beaufort and highlights that this PDO food is really appealing to tourists, not only by its gustative but also by its cultural and symbolic aspects. Many types of agritourist activities can be identified. A dynamic relationship between the PDO product and tourism is emerging early in the history of the case and is strengthening over time in a sort of virtuous circle, which in addition creates new resources. Success factors are discussed and some of them reveal being inherent to any PDO product. The Beaufort case can be an example on how to add value to a PDO product by using tourism.

Keywords: cheese; PDO (protected designation of origin); DPO (designated protection of origin); tourism; tourisme; agriculture; fromage; AOP appellation d'origine protégée; innovation (search for similar items in EconPapers)
Date: 2015-09-25
New Economics Papers: this item is included in nep-cse and nep-tur
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Published in 10ème journée du marketing agroalimentaire, 2015, Montpellier, Philippe Aurier, Professeur, MRM, IAE, Université Montpellier 2, Lucie Sirieix Professeur, MOISA - Montpellier SupAgro, dans le cadre des journées thématiques de l’Association Française du Marketing, Sep 2015, Montpellier, France

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