Convergence NBICS (nano-bio-info-cognitive) and Knowledge Marketing: experimental fields of application. The biomedical case

Convergence NBIC (nano-bio-info-cognitif) et Knowledge Marketing: champs expérimentaux d'application. Exemple du domaine biomédical

Louyot-Gallicher Marie ()
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Louyot-Gallicher Marie: CREG - Centre de recherche et d'études en gestion - UPPA - Université de Pau et des Pays de l'Adour

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Abstract: This communication first relates to the theoretical framework of NBIC Convergence / CKTS and proposes the possible scopes according to a specific process: that of "Convergence-Divergence". From the existing works about this convergence widely studied within the framework of the improvement of the performances and the human skills, our works, coupled with those of Knowledge Marketing, can interest as well the specialists working on the emergence of new industrial processes, products and services(departments) for example in the biomedical domain, as the new lifestyles and consumption by 2020-2050.

Keywords: health; NBIC; convergence; Knowledge Marketing; international strategies (search for similar items in EconPapers)
Date: 2016-01-20
New Economics Papers: this item is included in nep-knm
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Published in International Marketing Trends Conference, ESCP Europe - Université Ca Foscari, Jan 2016, VENISE, Italie

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