The 'Knowledge Marketing': a way of TCR « Transformative Consumer Research » through awareness of consumer's skills

Le 'Knowledge Marketing': une voie de la TCR « Transformative Consumer Research » via la prise de conscience des compétences du consommateur

Oleg Curbatov () and Marie Louyot-Gallicher
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Oleg Curbatov: CEPN - Centre d'Economie de l'Université Paris Nord - UP13 - Université Paris 13 - USPC - Université Sorbonne Paris Cité - CNRS - Centre National de la Recherche Scientifique

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Keywords: TCR; Consummer Skills; Consumer Knowledge; Knowledge Marketing (search for similar items in EconPapers)
Date: 2017-01-25
New Economics Papers: this item is included in nep-knm and nep-mkt
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Published in International Marketing Trends Conference 2017, ESCP Europe, Jan 2017, MADRID, Spain. pp.26 - 28

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