Value Creation and Appropriation following M&A

Mahabubur Rahman (), Mary Lambkin and Dildar Hussain
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Mahabubur Rahman: ESC Rennes School of Business - ESC [Rennes] - ESC Rennes School of Business
Mary Lambkin: UCD - University College Dublin [Dublin]
Dildar Hussain: ESC Rennes School of Business - ESC [Rennes] - ESC Rennes School of Business

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Abstract: Mergers and acquisitions (M&A) are typically inspired by a desire for revenue growth and/or cost efficiency leading to an improvement in financial performance. Post-merger performance has received considerable research attention from scholars in finance and accounting, but the marketing dimension has remained largely unexplored. This research focuses on marketing efficiency as a measure of post-merger performance, and this is investigated via an empirical study of 20 M&A deals within the US commercial banking industry. Data Envelopment Analysis (DEA) is used to measure efficiency, employing two input and two output variables. The results demonstrate that M&A transactions do have a positive effect on the marketing efficiency of the combined firms, although the effect size is small.

Keywords: Mergers and Acquisitions (M&A); Post-merger Marketing Performance; Data Envelopment Analysis (DEA); Marketing Efficiency (search for similar items in EconPapers)
Date: 2016
New Economics Papers: this item is included in nep-com and nep-eff
Note: View the original document on HAL open archive server: https://rennes-sb.hal.science/hal-01477751
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Citations: View citations in EconPapers (5)

Published in Journal of Business Research, 2016, 69, pp.5628 - 5635. ⟨10.1016/j.jbusres.2016.03.070⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01477751

DOI: 10.1016/j.jbusres.2016.03.070

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