e-Promotion: A Revolution In Technical Education Evolution

Prashant Mahajan () and Suresh Golahit
Additional contact information
Suresh Golahit: KVPS's SPDM College, Shirpur

Post-Print from HAL

Abstract: Despite of increasing pressure related to enrollment in Technical Education, some Institutes of Technical Education, successfully have taken on a corporate mentality to attract and retain high-quality students through their e-Promotion. Successful branding and marketing strategies have become most important for the Institutes of Technical Education to appeal to a growing and diversified student and to differentiate from competitors. Effective branding can be helpful in increasing enrollment and in developing relationships and bonding. This article explores internet based promotions that Technical Education institutes have focused on branding and marketing initiatives and its influence on the students in selecting institute. It also focuses on effectiveness of internet based promotions. The research study showed that Institute Website and Social Networking are the most influential promotion tools for making their decision of selection than the other traditional promotion tools. In addition, these tools are reported to be very powerful and effective in making satisfaction of decision of selection which is highly associated with such a promotion tools. More surprisingly, it is found to be productive in the rural area. This article presents an adaptation of established qualitative research methodsby a survey (through a structured questionnaire) of students who are presently enrolled (Current-students) and those who have completed their study (Post-students) belonging to the institutes offering Technical Education situated in Khandesh region of India and affiliated to the North Maharashtra University, Jalgaon. The survey is delimited to the enrollments of Technical Education belonging to North Maharashtra University, Jalgaon and located in Khandesh region of India.

Keywords: Enrollments; e-Promotion; Promotion Mix; Satisfaction; Technical Education (search for similar items in EconPapers)
Date: 2017-01-17
New Economics Papers: this item is included in nep-edu, nep-mkt and nep-pay
Note: View the original document on HAL open archive server: https://hal.science/hal-01483672
References: View complete reference list from CitEc
Citations:

Published in International Journal of Scientific Research and Management, 2017, ⟨10.18535/ijsrm/v5i1.09⟩

Downloads: (external link)
https://hal.science/hal-01483672/document (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01483672

DOI: 10.18535/ijsrm/v5i1.09

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().