Plan vert des universités: plan stratégique ou outil de communication ?

Jean-Francis Ory (jean-francis.ory@univ-reims.fr), Jean-Luc Petitjean (jl.petitjean@univ-reims.fr) and Thierry Côme
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Jean-Francis Ory: REGARDS - Recherches en Économie Gestion AgroRessources Durabilité Santé- EA 6292 - URCA - Université de Reims Champagne-Ardenne - MSH-URCA - Maison des Sciences Humaines de Champagne-Ardenne - URCA - Université de Reims Champagne-Ardenne
Jean-Luc Petitjean: REGARDS - Recherches en Économie Gestion AgroRessources Durabilité Santé- EA 6292 - URCA - Université de Reims Champagne-Ardenne - MSH-URCA - Maison des Sciences Humaines de Champagne-Ardenne - URCA - Université de Reims Champagne-Ardenne
Thierry Côme: CRDT - Centre de Recherche Droit et Territoire(s) - EA - URCA - Université de Reims Champagne-Ardenne - MSH-URCA - Maison des Sciences Humaines de Champagne-Ardenne - URCA - Université de Reims Champagne-Ardenne

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Abstract: Firstly, the article points the multidimensional aspect of Universities performances, concomitantly with, on the one hand, the definition of new approaches to sustainable development and social responsibility and, on the other hand, the importance taken by stakeholders in their strategy, their steering and in their communication, in particular through a document called " Plan vert ". It then presents the case of three French universities using such a Green Plan, in order to verify, on the ground, the role given to this tool, namely, between strategic plan and communication tool.

Keywords: communication; University; sustainable development; stakeholders; développement durable; Université; Plan vert; parties prenantes; RSU; Responsabilité Sociale des Universités RSU (search for similar items in EconPapers)
Date: 2016-12
New Economics Papers: this item is included in nep-env
Note: View the original document on HAL open archive server: https://hal.science/hal-01695045v2
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Citations: View citations in EconPapers (2)

Published in Management & sciences sociales, 2016, 21, pp.46-62

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