Economic trends of business actors on daily newspaper market: case of the Slovak Republic

Marcel Lincényi and Michal Fabuš
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Marcel Lincényi: College of Public Administration Economics and Management
Michal Fabuš: College of Public Administration Economics and Management

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Abstract: Since 1989, daily press in Slovakia has been characterised by dynamic development, reflected, besides others, in a number of systemic changes, ownership relationships, typology, contents, circulations, readership, prices, advertising volumes or the number of dailies. Over the last years, the development of daily newspapers has been affected not only by legislation and economic impact (business environment, effects of the financial crisis, purchasing power of population, etc.) but also revolution in social habits of people resulting from the development of information and communications technology. The main objective of the research study is to analyse trends on the Slovak daily newspaper market between 2000 and 2014, focusing on analysing the development of the number of national dailies, their average price and advertising volume as independent variables and their overall single average circulation as a dependent variable and finding relationships between selected variables.

Keywords: advertising; price; circulation; market; Slovakia; daily; terminology; history; typology; legislation; periodicals (search for similar items in EconPapers)
Date: 2017-09-29
New Economics Papers: this item is included in nep-tra
Note: View the original document on HAL open archive server: https://hal.science/hal-01724545
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Citations: View citations in EconPapers (4)

Published in Entrepreneurship and Sustainability Issues, 2017, 5 (1), pp.91 - 104. ⟨10.9770/jesi.2017.5.1(7)⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01724545

DOI: 10.9770/jesi.2017.5.1(7)

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