EconPapers    
Economics at your fingertips  
 

Ubérisation des services: les clients sont-ils toujours gagnants ?

Catherine Viot
Additional contact information
Catherine Viot: LSAF - Laboratoire de Sciences Actuarielle et Financière - UCBL - Université Claude Bernard Lyon 1 - Université de Lyon

Post-Print from HAL

Abstract: Uberization, defined as "the rethinking of the business model of a company or a business sector by the entry of a new actor proposing the same services at lesser prices" (Le Petit Larousse, 2018), extends to more and more varied services. Is this phenomenon of uberization always in favor of consumers? A reflection according to three axes brings a balanced answer to this question. The first axis underlines the difficulty in measuring the quality of "uberized" services and notices a generalization of uberization. But the access to this kind of offer is confined to the consumers connected to the Internet. The second axis questions the disruptive nature of uberization in terms of innovation, while recognizing an improvement of the customer experience. Finally, the third axis shows that the consumer is relatively winning in terms of appropriation of value, compared with the producer of the service. Nevertheless, the big winners, in this business model, are platforms.

Keywords: uberization; Service marketing; Value creation and capture; Business model; Valeur Ajoutée création/partage; Ubérisation; Marketing des services; Innovation; Modèle d'affaires; Plateforme numérique (search for similar items in EconPapers)
Date: 2018
New Economics Papers: this item is included in nep-com, nep-knm and nep-pay
Note: View the original document on HAL open archive server: https://hal.science/hal-01803877v1
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Published in Vie et Sciences de l'Entreprise, A paraître

Downloads: (external link)
https://hal.science/hal-01803877v1/document (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01803877

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD (hal@ccsd.cnrs.fr).

 
Page updated 2025-01-28
Handle: RePEc:hal:journl:hal-01803877