Institutional Specialization and Survival: Theory and Evidence From the French Film Industry

Julien Jourdan
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Julien Jourdan: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Abstract: Firms increasingly face fragmented institutional environments where stakeholders endorse different institutional logics. While the effects of market specialization have been extensively studied, we don't know much about the firm-level implications of institutional specialization, i.e. when firms demonstrate consistent conformity to an institutional logic. In this study, I explore whether and to what extent institutional specialization affects firm survival. In contrast with arguments and evidence highlighting the potential negative survival effect of market specialization, I posit that institutional specialization is positively associated with survival. Because they may be more skilled at interacting with stakeholders, which perceive them as more appealing and understandable, institutional specialists, I argue, are more likely than other firms to form and maintain the reciprocal stakeholder relationships needed to operate and survive. I expect the survival benefit of institutional specialization to be accentuated when the contrast between logics decreases. I test and find support for these ideas using unique population data on French film producers (1994-2008).

Keywords: Corporate Strategy; Institutional Theory; Industry Dynamics (search for similar items in EconPapers)
Date: 2018
New Economics Papers: this item is included in nep-eur and nep-sbm
Note: View the original document on HAL open archive server: https://hal.science/hal-01819590v1
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Citations: View citations in EconPapers (2)

Published in Strategy Science, 2018, 3 (2), ⟨10.1287/stsc.2018.0058⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01819590

DOI: 10.1287/stsc.2018.0058

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