An investigation of key success factors for restaurant operations in Saudi Arabia

Reda Gadelrab and Erdogan Ekiz
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Reda Gadelrab: King Abdulaziz University
Erdogan Ekiz: UM6P - Université Mohammed VI Polytechnique = Mohammed VI Polytechnic University [Ben Guerir]

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Abstract: This exploratory, qualitative and descriptive study aims to find out critical success factors in restaurant operations and identify measures of success. Ten restaurants in Jeddah were approached to collect data through face to face semi-structured interviews. The purpose of interviews was to explore their experiences and insights into core factors contributing to the practice of their success. Responses from the restaurants' operators were used to analyze critical factors responsible for their success. Strategy, marketing, menu, and staffing issues were considered in assessing the critical factors contributing to success in restaurant operations.

Keywords: Restaurant Industry; Success factors; Service Management; Qualitative Research; Semi-Structured interviews (search for similar items in EconPapers)
Date: 2019-11-30
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Note: View the original document on HAL open archive server: https://hal.science/hal-02454937v1
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Citations: View citations in EconPapers (3)

Published in Journal of Tourism, Heritage & Services Marketing, 2019, 5 (2), pp.27 - 35. ⟨10.5281/zenodo.3601673⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02454937

DOI: 10.5281/zenodo.3601673

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