Strategic communication for women entrepreneurs: a case study of India

Maharaja Thandabhani ()
Additional contact information
Maharaja Thandabhani: TIPS School of Management

Post-Print from HAL

Abstract: Small and Medium Enterprises (SMEs) play a significant role in all economies and are key agents of employment, innovation and growth. Strategic communication is something different from normal communication as it involves with certain intelligent way of communicating the clients and counter parts. The implications of future of small industries, globalization, performance, perspectives and challenges would insist on prompt and prudent way of communicating and are to be confronted by women entrepreneurs. To crack the challenges and overcome the negative impacts of communication successfully, strategic communication becomes a vital part of business and entrepreneurs should familiarize such type of business communication for better decision-making in all functional areas of business. If information asymmetry exists, clients may respond by negatively leading to miscommunication or misinterpretation which will have bad effects on organization and business negotiations. The concept and source of communication should be adapted to have more clarity and transparency to make the receiver understand the information and message so as to make him/her respond appropriately. The consequence of inappropriate communication, or weak communication would exhaust the time and energy of the receiver leading to refusal of the clients or business partners. The fact is that most of the entrepreneurs from small and medium industries in India have not developed adequate expertise in strategic communication which may create setbacks in their business performances. This article analyses the profiles of the SME women entrepreneurs and their perception and expectation on strategic communication and their strategic communication components which are analyzed to derive the results.

Keywords: strategic communication; women entrepreneurs; communication components; small medium enterprises (search for similar items in EconPapers)
Date: 2020-03-30
New Economics Papers: this item is included in nep-cse and nep-sbm
Note: View the original document on HAL open archive server: https://hal.science/hal-02569369
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Published in Insights into Regional Development, 2020, 2 (1), pp.480-497. ⟨10.9770/IRD.2020.2.1(7)⟩

Downloads: (external link)
https://hal.science/hal-02569369/document (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02569369

DOI: 10.9770/IRD.2020.2.1(7)

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().