Impact of product customization on supply chain network and performance -The case of automotive industry in Morocco

Mohamed Hansali (), Abdelouahed Gourch () and Khalid Herradi ()
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Mohamed Hansali: UH2C - Université Hassan II de Casablanca = University of Hassan II Casablanca = جامعة الحسن الثاني (ar)
Abdelouahed Gourch: UH2C - Université Hassan II de Casablanca = University of Hassan II Casablanca = جامعة الحسن الثاني (ar)
Khalid Herradi: Université Hassan 1er [Settat]

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Abstract: Numerous studies today focus on the configuration of the supply chain for markets requiring complex products, otherwise known as highly customized products, and the required performance. The purpose of the present research is to ensure first of all this relationship between product customization, supply chain network configuration and performance in the context of the automotive industry in Morocco. The results show that product customization has an impact on the supply chain network which in turn impacts its performance.

Keywords: Turbulent markets; supply chain network; product customization; impact assessment (search for similar items in EconPapers)
Date: 2020-08-01
New Economics Papers: this item is included in nep-ara
Note: View the original document on HAL open archive server: https://hal.science/hal-02919369v1
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Published in International Journal of Business & Economic Strategy, In press, 13 (1), pp.46-49

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02919369

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