Marketing and Artificial Intelligence: what acceptance of AI by "emotional intelligence"?

Marketing et Intelligence Artificielle: quelle acceptation de l’IA par « l’intelligence émotionnelle » ?

Thibault de Swarte ()
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Thibault de Swarte: LASCO - Laboratoire Sens et Compréhension du Monde Contemporain - Mines Saint-Étienne MSE - École des Mines de Saint-Étienne - IMT - Institut Mines-Télécom [Paris] - IMT - Institut Mines-Télécom [Paris] - IMT Atlantique - IMT Atlantique - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], IMT Atlantique - SRCD - Département Systèmes Réseaux, Cybersécurité et Droit du numérique - IMT Atlantique - IMT Atlantique - IMT - Institut Mines-Télécom [Paris]

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Abstract: Artificial Intelligence has evolved over the years, despite a sort of stagnation in fundamental research for about twenty years between the end of the 20th century and the beginning of the 21st century. For AI practitioners, there is now a great diversity of applications. This article focuses on the aspects that are useful for understanding the articulation between AI and marketing.

Date: 2019-10
New Economics Papers: this item is included in nep-cwa
Note: View the original document on HAL open archive server: https://hal.science/hal-03187151v1
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Published in Psychanalyse et Management, 2019, Collection Éditions Spéciales & Hors-Séries, « L’Intelligence Artificielle » L’Humain et la Psychanalyse au sein des organisations et des institutions. Opportunité ou Menace ? (N° 1 [Octobre 2019], N° Spécial « IA » EXCELIA Business School La Rochelle), pp.93-108

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03187151

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