Les détaillants face au défi du commerce connecté: Une étude multisectorielle

Catherine Viot and Grégory Bressolles
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Catherine Viot: LSAF - Laboratoire de Sciences Actuarielle et Financière - UCBL - Université Claude Bernard Lyon 1 - Université de Lyon
Grégory Bressolles: Kedge BS - Kedge Business School

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Abstract: Retailers are not spared by the digital transformation. Now, retailers have to meet the challenge of omnichannel retailing. Using the theoretical framework of organizational ambidextry, the digitalization strategy of six French and Canadian retailers, belonging to three sectors, was studied according to the case-study method. Four types of changes are brought to light: organizational changes, changes in the value proposition, logistics changes and changes in the KPI's used and in the sharing of value.

Keywords: Digitalization of retailing; omnichannel; store digitalization; e-logistics; organizational ambidextry; I.T.; Commerce connecté; omnicanal; digitalisation du point de vente; T.I.; logistique électronique; ambidextrie organisationnelle (search for similar items in EconPapers)
Date: 2021
Note: View the original document on HAL open archive server: https://hal.science/hal-03229956v1
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Published in Management international = International management = Gestión internacional, 2021, 25 (1), pp.152-170

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03229956

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