Personal network and consumer mobility: the key role of the visitor friends and relatives on the consumption behavior of the visited member

Réseau personnel et mobilité du consommateur: le rôle clé du visiteur des amis et de la famille sur le comportement de consommation du membre visité

Monica Scarano () and Oliviane Brodin ()
Additional contact information
Monica Scarano: RIME-Lab - Recherche Interdisciplinaire en Management et Économie Lab - ULR 7396 - UA - Université d'Artois - Université de Lille
Oliviane Brodin: RIME-Lab - Recherche Interdisciplinaire en Management et Économie Lab - ULR 7396 - UA - Université d'Artois - Université de Lille

Post-Print from HAL

Abstract: The literature highlights that consumer mobility is a key theme in the research field related to consumer behavior. Accordingly, behavior investigated often depends on the place of destination, which is generally conceived as a new context for social relations and consumer culture. However, mobility can also occurs in places where personal ties exist, as in the case of Visit Friends and Relatives (VFR) travelers, who intermittently visit members of their geographically dispersed personal network. Researches on consumer behavior during the visit of relatives and friends are often focused on host members. Alternatively, by focusing on the experience of visiting members who periodically move towards places where they have social relationships, we investigate how vising members influence the visited member's consumer behavior. Semi-structured interviews reveal that the visiting member may significantly affect the consumption behavior of visited members. These results present both opportunities and risks for companies.

Keywords: consumer behavior; personal network; consumer mobility; visitor/visited; comportement du consommateur; réseau personnel; mobilité du consommateur; visiteur/visité (search for similar items in EconPapers)
Date: 2020-01-16
New Economics Papers: this item is included in nep-net
Note: View the original document on HAL open archive server: https://univ-artois.hal.science/hal-03349039v1
References: Add references at CitEc
Citations:

Published in International Marketing Trends Conference, Jan 2020, Paris, France

Downloads: (external link)
https://univ-artois.hal.science/hal-03349039v1/document (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03349039

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().