Using sentiment analysis in tourism research: A systematic, bibliometric, and integrative review

Cristina Franciele and Thays Christina Domareski Ruiz
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Cristina Franciele: UFPR - Universidade Federal do Paraná [Curitiba, Brasil] = Federal University of Paraná [Curitiba, Brazil] = Université fédérale du Paraná [Curitiba, Brésil]
Thays Christina Domareski Ruiz: UFPR - Universidade Federal do Parana [Curitiba] - UFPR - Universidade Federal do Paraná [Curitiba, Brasil] = Federal University of Paraná [Curitiba, Brazil] = Université fédérale du Paraná [Curitiba, Brésil]

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Abstract: Purpose: Sentiment analysis is built from the information provided through text (reviews) to help understand the social sentiment toward their brand, product, or service. The main purpose of this paper is to draw an overview of the topics and the use of the sentiment analysis approach in tourism research. Methods: The study is a bibliometric analysis (VOSviewer), with a systematic and integrative review. The search occurred in March 2021 (Scopus) applying the search terms "sentiment analysis" and "tourism" in the title, abstract, or keywords, resulting in a final sample of 111 papers. Results: This analysis pointed out that China (35) and the United States (24) are the leading countries studying sentiment analysis with tourism. The first paper using sentiment analysis was published in 2012; there is a growing interest in this topic, presenting qualitative and quantitative approaches. The main results present four clusters to understand this subject. Cluster 1 discusses sentiment analysis and its application in tourism research, searching how online reviews can impact decision-making. Cluster 2 examines the resources used to make sentiment analysis, such as social media. Cluster 3 argues about methodological approaches in sentiment analysis and tourism, such as deep learning and sentiment classification, to understand the usergenerated content. Cluster 4 highlights questions relating to the internet and tourism. Implications: The use of sentiment analysis in tourism research shows that government and entrepreneurship can draw and enhance communication strategies, reduce cost, and time, and mainly contribute to the decisionmaking process and understand consumer behavior.

Keywords: Sentiment analysis; tourism; bibliometrics; systematic review; integrative review; Vosviewer (search for similar items in EconPapers)
Date: 2021-10-18
New Economics Papers: this item is included in nep-big, nep-mkt, nep-pay and nep-tur
Note: View the original document on HAL open archive server: https://hal.science/hal-03373984
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Citations: View citations in EconPapers (2)

Published in Journal of Tourism, Heritage & Services Marketing, 2021, 7 (2), pp.16-27. ⟨10.5281/zenodo.5548426⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03373984

DOI: 10.5281/zenodo.5548426

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