How To Measure Competitive Intensity?

Khalil Assala (khalil.assala@ensta-bretagne.fr), Suela Bylykbashi and Gilles Roehrich
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Khalil Assala: ENSTA Bretagne_SHS - Département Sciences Humaines et Sociales ENSTA Bretagne - ENSTA Bretagne - École Nationale Supérieure de Techniques Avancées Bretagne
Suela Bylykbashi: BBS - Brest business school

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Abstract: In this research, we analyse the internal structure of competitive intensity on the basis of competitive dynamics. We propose a measure of competitive intensity based on two dimensions: strategic and tactical. This two-dimensional design makes it possible to gain a better understanding of the competitive battle, allowing managers to improve operations and the allocation of resources, according to both dimensions. It also provides a better understanding of the relationship between competitive intensity and other variables.

Keywords: Competitive intensity; Competitive dynamics; New product; Strategic decisions; Tactical decisions (search for similar items in EconPapers)
Date: 2021-01-02
New Economics Papers: this item is included in nep-com and nep-reg
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Citations: View citations in EconPapers (1)

Published in European Journal of Economics, Law and Social Sciences, 2021

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03381232

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