Making the carbon basket count: Goal setting promotes sustainable consumption in a simulated online supermarket

Aysegul Kanay, Denis Hilton (), Laetitia Charalambides, Jean-Baptiste Corrégé, Eva Inaudi, Laurent Waroquier and Stéphane Cézéra
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Aysegul Kanay: CLLE-LTC - Cognition, Langues, Langage, Ergonomie - EPHE - École Pratique des Hautes Études - PSL - Université Paris Sciences et Lettres - UT2J - Université Toulouse - Jean Jaurès - UT - Université de Toulouse - CNRS - Centre National de la Recherche Scientifique
Denis Hilton: CLLE-LTC - Cognition, Langues, Langage, Ergonomie - EPHE - École Pratique des Hautes Études - PSL - Université Paris Sciences et Lettres - UT2J - Université Toulouse - Jean Jaurès - UT - Université de Toulouse - CNRS - Centre National de la Recherche Scientifique
Laetitia Charalambides: UNIL - Université de Lausanne = University of Lausanne, CLLE-LTC - Cognition, Langues, Langage, Ergonomie - EPHE - École Pratique des Hautes Études - PSL - Université Paris Sciences et Lettres - UT2J - Université Toulouse - Jean Jaurès - UT - Université de Toulouse - CNRS - Centre National de la Recherche Scientifique
Jean-Baptiste Corrégé: CLLE-LTC - Cognition, Langues, Langage, Ergonomie - EPHE - École Pratique des Hautes Études - PSL - Université Paris Sciences et Lettres - UT2J - Université Toulouse - Jean Jaurès - UT - Université de Toulouse - CNRS - Centre National de la Recherche Scientifique, LISN - Laboratoire Interdisciplinaire des Sciences du Numérique - Inria - Institut National de Recherche en Informatique et en Automatique - CentraleSupélec - Université Paris-Saclay - CNRS - Centre National de la Recherche Scientifique
Eva Inaudi: UT2J - Université Toulouse - Jean Jaurès - UT - Université de Toulouse
Laurent Waroquier: LAPSCO - Laboratoire de Psychologie Sociale et Cognitive - CNRS - Centre National de la Recherche Scientifique - UCA - Université Clermont Auvergne
Stéphane Cézéra: TSE-R - Toulouse School of Economics - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - EHESS - École des hautes études en sciences sociales - CNRS - Centre National de la Recherche Scientifique - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement

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Abstract: We compared the effectiveness of basket goal-setting to product information strategies on sustainable consumption in a simulated online supermarket. Experiment 1 found a significant effect of basket goal setting techniques with carbon basket feedback in either numerical or graphical form on the carbon content of baskets purchased but no effect of numerical product information alone or in combination with basket CO2 information. Experiment 2 also found that basket goal setting was effective, but found no additional effect of introducing five-colour coding of the carbon footprints of either products or baskets. Experiment 3 found that repeated visits to the online supermarket led to improved learning about product carbon footprint in the basket goal setting condition, which mediated the effect of goal setting on basket carbon footprint. Our results suggest that goal setting techniques with feedback can reduce the carbon footprint of online shopping baskets and facilitate learning about product carbon footprint.

Keywords: Sustainable consumption; Goal-setting; Decision-aiding; Carbon labels; Groceries (search for similar items in EconPapers)
Date: 2021-03
New Economics Papers: this item is included in nep-ene, nep-env and nep-exp
Note: View the original document on HAL open archive server: https://hal.science/hal-03403040v1
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Citations: View citations in EconPapers (4)

Published in Journal of Economic Psychology, 2021, 83, pp.102348. ⟨10.1016/j.joep.2020.102348⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03403040

DOI: 10.1016/j.joep.2020.102348

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