Internal communication in the social responsibility approach of Algerian companies

La communication interne dans la démarche responsabilité sociétale des entreprises Algériennes

Louzani Hassiba, Admane Merizek and Berreziga Amina ()
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Louzani Hassiba: Ecole Supérieure de Commerce –Koléa, (Algérie)
Admane Merizek: Ecole Supérieure de Commerce –Koléa, (Algérie)
Berreziga Amina: Ecole Supérieure de Commerce –Koléa, (Algérie)

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Abstract: This research focuses on internal communication in a sample of companies in Algeria, which represents the locomotive of Algerian companies in terms of CSR (Corporate Social Responsibility). After considering the role that internal communication plays in the CSR approach of these companies. This communication finally underlines the role of internal communication is essential to promote a CSR approach among all employees, in order to mobilize them and encourage their talents.

Keywords: internal communication; Corporate Social Responsibility (CSR); responsible company; Algerian company.; communication interne; responsabilité sociétale des entreprises(RSE); Entreprise responsable; entreprise Algérienne (search for similar items in EconPapers)
Date: 2021-11-03
New Economics Papers: this item is included in nep-ara
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Published in International Journal of Economic Performance - المجلة الدولية للأداء الاقتصادي, 2021, 4 (2), pp.51-67

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