The digital communication strategy on social networks

La stratégie de communication digitale sur les réseaux sociaux

Sofia Hadibi (), Samir Berkani () and Hamid Fechit
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Sofia Hadibi: univ-DBKM - Université de Djilali Bounaama Khemis Miliana
Samir Berkani: UMBB - Université M'Hamed Bougara Boumerdes
Hamid Fechit: univ-DBKM - Université de Djilali Bounaama Khemis Miliana

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Abstract: This research consists in analyzing the use of the digital communication strategy on social media. For this, we studied the case of the online travel and tourism agency Nreservi.com. The results showed that the agency adopts a digital communication strategy on social media and Facebook is the most used social media.

Keywords: digital communication; social networks. Online travel agency; e-tourism; communication digitale; réseaux sociaux. Agence de voyage en ligne; e-tourisme (search for similar items in EconPapers)
Date: 2021-11-03
New Economics Papers: this item is included in nep-pay
Note: View the original document on HAL open archive server: https://hal.science/hal-03455215
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Published in International Journal of Economic Performance - المجلة الدولية للأداء الاقتصادي, 2021, 04 (02), pp.83-97

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03455215

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