Modeling the effects of place heritage and place experience on residents’ behavioral intentions toward a city: A mediation analysis

Fanny Magnoni, Pierre Valette-Florence () and Virginie de Barnier
Additional contact information
Fanny Magnoni: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon
Pierre Valette-Florence: UGA INP IAE - Grenoble Institut d'Administration des Entreprises - UGA - Université Grenoble Alpes - Grenoble INP - Institut polytechnique de Grenoble - Grenoble Institute of Technology - UGA - Université Grenoble Alpes
Virginie de Barnier: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

Post-Print from HAL

Abstract: Based on branding and place branding frameworks, we build a comprehensive model which allows the unraveling of the mechanism by which behavioral intentions toward a place brand are formed. Two serial mediation hypotheses are proposed and tested from the perspective of (prospective) residents. Conducted on a sample of residents of a French city (N = 571), this study shows that place brand heritage and place brand experience positively influence place brand equity, which in turn positively influences place attachment. Place attachment then influences residents' behavioral intentions toward the city. Thanks to a Bayesian assessment of the uncertainty and plausibility of competing mediation models, the results also validate our more parsimonious relationships network, hence reinforcing the mediating role of both place brand equity and place attachment. Our findings also provide local governments and city brand managers with recommendations regarding how to maintain and enhance relationships with residents.

Keywords: Behavioral intentions; Place brand; Residents; Serial mediations; Comprehensive model (search for similar items in EconPapers)
Date: 2021-09
New Economics Papers: this item is included in nep-cul and nep-ure
Note: View the original document on HAL open archive server: https://amu.hal.science/hal-03591700v1
References: Add references at CitEc
Citations: View citations in EconPapers (4)

Published in Journal of Business Research, 2021, 134, pp.428-442. ⟨10.1016/j.jbusres.2021.04.069⟩

Downloads: (external link)
https://amu.hal.science/hal-03591700v1/document (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03591700

DOI: 10.1016/j.jbusres.2021.04.069

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().