Big data and firm marketing performance: Findings from knowledge-based view

Shivam Gupta, Théo Justy (), Shampy Kamboj, Ajay Kumar () and Eivind Kristoffersen
Additional contact information
Shivam Gupta: NEOMA - Neoma Business School
Théo Justy: MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier, Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School
Shampy Kamboj: National Institute of Technology [Hamirpur]
Ajay Kumar: EM - EMLyon Business School
Eivind Kristoffersen: NTNU - Norwegian University of Science and Technology [Trondheim] - NTNU - Norwegian University of Science and Technology

Post-Print from HAL

Date: 2021-10
New Economics Papers: this item is included in nep-eff and nep-knm
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Citations: View citations in EconPapers (11)

Published in Technological Forecasting and Social Change, 2021, 171, pp.120986. ⟨10.1016/j.techfore.2021.120986⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03609916

DOI: 10.1016/j.techfore.2021.120986

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