Managing Paradoxical Tensions in a Coopetitive Context Horizontal Multiple-Firm Coopetition
Gérer les tensions paradoxales dans un contexte coopétitif: la coopétition horizontale multi-entreprises
Julien Granata (),
Katherine Gundolf () and
Pierre Marques ()
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Julien Granata: MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier
Katherine Gundolf: FH OÖ - University of Applied Sciences Upper Austria
Pierre Marques: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12
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Abstract:
The paradox that unifies cooperation and competition may be at the root of several tensions (Gnyawali and Park, 2009). The multiplication of partners enhances both coopetition complexity and the tensions related to that multiplication. Consequently, the management of tensions is essential for coopetition to evolve over time. Our exploratory study investigates a case of horizontal multiple-firm coopetition to understand the evolution of tensions and their management. In this article, we identify the paradoxical tensions of coopetition as they develop over time and the related risks. The coopetitors multiply their coopetition strategies to overcome tensions. Additionally, we note that the management of paradoxical tensions contributes to the evolution of coopetitive relationships and allows partners to benefit from coopetition opportunities. Last, the case reveals the existence of a coopetitive portfolio for coopetitive managers.
Keywords: coopetition management; paradoxical tensions; horizontal multiple firms; coopetitive portfolio; wine; wine coopetition management (search for similar items in EconPapers)
Date: 2021
New Economics Papers: this item is included in nep-com and nep-ppm
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Published in Revue de l'Entrepreneuriat, 2021, 20 (2), pp.113-137. ⟨10.3917/entre.202.0113⟩
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03619371
DOI: 10.3917/entre.202.0113
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