Value creation, appropriation and destruction in coopetitive relationships among micro-firms

Anne Albert-Cromarias (), Alexandre Asselineau and Grégory Blanchard
Additional contact information
Anne Albert-Cromarias: CleRMa - Clermont Recherche Management - ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand - UCA [2017-2020] - Université Clermont Auvergne [2017-2020]

Post-Print from HAL

Abstract: Although coopetition literature developed a lot for years, several dimensions remain under-studied. This paper addresses three of these gaps. First, the dilemma between value creation and value appropriation for coopetitors; second, the lack of empirical studies regarding the mechanisms of coopetition among micro-firms in traditional activities; third, the recent interest for geographic levels in coopetition, with a focus on the local level. Our research question is therefore: What are the mechanisms of value creation and value appropriation in local-level coopetition among micro-firms in traditional industries? We use an in-depth case study about a small French wine appellation, which is characterised by a modestly sized cultivated area occupied by small micro-firms, the existence of a cooperative cellar, but also a weak brand image. Our research contributes to the ongoing coopetition discussion in three ways: we enrich the literature on coopetition by documenting value creation and appropriation mechanisms, identifying nine different mechanisms that are collective or individual; we provide some empirical insights to coopetition literature regarding micro-firms and local-level coopetition; we produce some managerial recommendations.

Keywords: Coopetition; Micro-firms; Value creation; Value appropriation; Value destruction; Wine (search for similar items in EconPapers)
Date: 2022-07
New Economics Papers: this item is included in nep-agr, nep-ent and nep-sbm
Note: View the original document on HAL open archive server: https://hal.science/hal-03677321
References: View references in EconPapers View complete reference list from CitEc
Citations:

Published in Industrial Marketing Management, 2022, 104, pp.366-375. ⟨10.1016/j.indmarman.2022.05.009⟩

Downloads: (external link)
https://hal.science/hal-03677321/document (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03677321

DOI: 10.1016/j.indmarman.2022.05.009

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().