Unlocking the black box of sponsorship in participant-based sport

Konstantinos Koronios, Lazaros Ntasis, Panagiotis Dimitropoulos and Anna Gerke ()
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Konstantinos Koronios: University of Peloponnese
Lazaros Ntasis: University of Peloponnese
Panagiotis Dimitropoulos: University of Peloponnese
Anna Gerke: Audencia Business School

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Date: 2022-09-13
New Economics Papers: this item is included in nep-spo
Note: View the original document on HAL open archive server: https://audencia.hal.science/hal-03924080
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Published in Sport, Business and Management: An International Journal, 2022, 12, pp.598 - 617. ⟨10.1108/SBM-12-2021-0148⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03924080

DOI: 10.1108/SBM-12-2021-0148

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