Competitive strategies of entrepreneurs in the traditional service sector

Comportement concurrentiel des entrepreneurs du secteur des services traditionnels

Fabien Eymas (fabien.eymas@uha.fr) and Faouzi Bensebaa
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Fabien Eymas: Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar, CREGO - Centre de Recherche en Gestion des Organisations - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UBFC - Université Bourgogne Franche-Comté [COMUE] - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE]
Faouzi Bensebaa: UP8 - Université Paris 8 Vincennes-Saint-Denis

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Abstract: This article aims better to understand the competitive behaviour of entrepreneurs in the traditional service sector. Based on the theoretical framework of competitive dynamics, this research has uncovered the existence of six competitive behaviours depending on these everyday entrepreneurs' focus of attention. Their behaviours vary according to whether the focus is on the exploitation of the entrepreneurs' resources, their interactions with their competitors, customers or suppliers. Thus, the drivers of the competitive strategies of entrepreneurs in the traditional service sector appear similar to those of large companies, apart from the importance traditionally given to rivalry, which appears to be less important.

Keywords: Competitive behaviour; Competitive dynamics; Competitive strategies; Everyday enrtepreneurship; Interpretative phenomenological analysis; Analyse phénménologique interprétative; Comportement concurrentiel; Dynamique concurrentielle; Entrepreneurs ordinaires; Stratégies concurrentielles (search for similar items in EconPapers)
Date: 2021-12-17
New Economics Papers: this item is included in nep-des, nep-ent and nep-sbm
Note: View the original document on HAL open archive server: https://hal.science/hal-03960025v1
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Published in Revue de l'Entrepreneuriat, 2021, Vol. 20 (4), pp.73-100. ⟨10.3917/entre1.pr.0008⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03960025

DOI: 10.3917/entre1.pr.0008

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