Female entrepreneurship and social media in Morocco

L'entrepreneuriat féminin et les médias sociaux au Maroc

Sanae Hobad, Laila Hobad and Abderrazzak Kabbouri
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Sanae Hobad: LRSGO - Laboratoire de recherche en sciences de gestion des organisations
Laila Hobad: Le Laboratoire de Recherche en Sciences de Gestion des Organisations - LRSGO
Abderrazzak Kabbouri: Le Laboratoire de Recherche en Sciences de Gestion des Organisations - LRSGO

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Abstract: Female entrepreneurship is a new concept with older roots, it has become a multidisciplinary field of research, It calls almost everyone in the humanities. A large amount of literature brings together multiple disciplines among economists, sociologists, historians, psychologists, managers and administrators, making it an excellent field of research. Entrepreneurship researchers have managed to note the major problem that entrepreneurs suffers from the Private Life Balance. Social media have invaded the world in recent years, and they make relationships between people easier. These social media have represented an important opportunity for entrepreneurs in general and women entrepreneurs in particular, by being part of an epistemological posture interpretivism, the objective of this paper is to propose an analytical framework for the study of the contributions of social media for female entrepreneurship based on an exploratory study preceded by a literature review. Our study is conducted by six semi-structured interviews and a survey of 94 with Moroccan female entrepreneurs, the results obtained showed that social media constituting an entrepreneurial paradise for Moroccan women entrepreneurs by the resolution of many problems that constitute a hindrance to the success of their business.

Keywords: Female entrepreneurship; ICT; Social media; Morocco; L’entrepreneuriat féminin; Les TIC; Médias sociaux; Maroc (search for similar items in EconPapers)
Date: 2023-01-25
New Economics Papers: this item is included in nep-ara, nep-ict and nep-sbm
Note: View the original document on HAL open archive server: https://hal.science/hal-03973512
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Published in African Scientific Journal, 2023, vol.3 (No 15), pp.726. ⟨10.5281/zenodo.7567800⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03973512

DOI: 10.5281/zenodo.7567800

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